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Jollibee Foods Corporation

Autor:   •  August 12, 2015  •  Case Study  •  403 Words (2 Pages)  •  1,082 Views

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History

Objectives

  • Discuss the origin and the labor and job distribution of the Jollibee Food Corporation.
  • Present the assessment information regarding to the labor and job distribution of the Jollibee Food Corporation.
  • Appraise the working and administration progress of the Jollibee Food Corporation.  
  • Justify the general administration of the Jollibee Food Corporation.

Executive Summary

SWOT Analysis

SWOT analysis would show the strengths, weaknesses, opportunities and threat for Jollibee Foods Corporation.

Strengths

  • Jollibee has grown exponentially on all aspects on operation.
  • Superior menu line-up.
  • Creative marketing programs.
  • Efficient manufacturing and logistics facilities.
  • It is a stronghold of heritage and monument of Filipino victory.

Weaknesses

  • The first name that comes to the mind of the people when someone asks about fast-food restaurant.
  • The existence of other competitors.
  • Future profitability

Opportunities

  • -new products and services
    -growth rates and profitability
    -growing demand
    -new markets
    -global markets
  • Became the first food service company to be listed in the Philippine Stock Exchange.
  • Employees received extensive training so that they could learn the corporate values of integrity and humility

Threats

  • -growing competition and lower profitability
    -government regulations
    -unexpected problems like typhoon, fall of demand, etc.
    -increase in labor costs
    -increasing rates of interest
    -price changes
    -external business risks like merchandising on the different places with competitors

Alternative Course of Action

Recommendation

Jollibee Foods Corporation is obviously a wide Food Corporation. For the recommendation, it is suggested to control much construction of the branches for conservation of the land since lots of properties are converted into establishments. They must focus instead to their present business industry dominion and think of new promotions with their business and food progress and endorsements. Since it is engaged primarily in the development, operation and franchising of quick service restaurants under the trade names Jollibee, Chowking, Greenwich, Red Ribbon, Yong He King, Hong Zhuang Yuan, Mang Inasal, Burger King, San Pin Wang and 12 Hotpot, they must not forget the good business partnership and negotiation with their investors, suppliers, producers and partners. The Company operates through three major operating businesses: Food Service, involved in the operations of quick service restaurants and the manufacture of food products; Franchising, involved in the franchising of the Company’s quick service restaurants store concepts, and Leasing, engaged in leasing store sites mainly to the Company’s independent franchisees. The other activities of the Company include manufacturing and property leasing in support of the quick service restaurant systems and other business activities. It operates a nationwide network of over 750 stores in Philippines.

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