Jollibee Foods: Research on the Mainstream and Multistream Practices

De La Salle University

Research on the Mainstream and Multistream practices

of

Jollibee Foods Corporation

Submitted by:

Leah Bernabe

Francesca Gandia

Leonard Ostia

Miguel Planas

Rae Ann Casino

Stacy Kang

Shebel Agrimano

Carlo Cacho

Submitted to:

Ms. Ana Liza Asis-Castro

September 13, 2015

Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. Behind the heart of its success are stable managerial strategies that helped them reached the organizational goals of the corporation. (LEAH)

Based on what we have researched, Jollibee presents a balanced combination of mainstream and multi stream practices. Having this kind of framework would ensure of the maximization of productivity, profitability and competitiveness while working with stakeholders toward creating a balance among multiple forms of well-being. (MIGUEL)

Jollibee utilizes mainstream control techniques through efficiency or maximizing revenue and minimizing expenses. Jollibee, or most fast food chains, would try to control even the smallest of expenses by setting standards. For example, a certain number of table napkins or amount of condiment is given to a particular order. (MIGUEL)

Jollibee is an organization that is dependent on blue-collar workers, therefore, keeping their employees active, determined and goal-oriented is a must. The mainstream practices from Jollibee opt to use the leadership style and motivational techniques such as having “employee of the month” and with the technique employees tend to work better and they are motivated to work harder. And from that, managers demonstrate confidence and desire to lead and achieve. (SHEBEL)

The consumer is a great factor that affects the profitability of a business. Customers’ loyalty and interest have a direct effect on the business and its manager giving them more customers and higher profits. Managers survey their customers on the quality of their products and how much they are willing to pay for them so they can sell at reasonable prices. This gives the managers ideas for better advertising, marketing and services for consumers. (RAE ANN) Philippines’ population is still focused on the under waged workers and people who are suffering from the poverty. Jollibee understood the economic situation and income distribution of the Philippines. As a result, it provides meals and products that are affordable for the major population like their value meals where they serve meals that are cheap yet satisfying. (STACY)