Chinese Cosmetic Market

According to an authoritative analysis predicts that total sales this year, Chinese cosmetic market will reach 800 billion, of which at least 40 billion male products, the next 5 years will demand a rate of 96% per year, and profits of males than females high-end products. European and American men's care products currently account for 30% share, and is increasing at an annual rate of 25%. With the growing prosperity of the domestic cosmetics market, many well-known brands have started to pay attention men's skin care brand, L'Oreal, OLAY, Clinique, King and others have set foot in the field of men's skin care. European and American men's face care products, now nearly 30% market share, which can not help but care for the domestic market, some jealous men. China appears to have broad market space, but relative to the entire cosmetics industry, is a little bit narrow, the domestic men's skin care market, how the prospects for the future? For men care products, in China, has gone through three stages: First, a large treasure, led by Pitt soft, open men's products in its infancy. This is the first care products to attract men to start using two brands. Tai Po as a traditional old products to a large and cheap affordable treasure every day, see the advertisement, a consumer favorite so far by the male skin care products. The first to enter China, Biore, places this new face cream products, open men's cleansing precedent. But unfortunately, Biore at the time did not distinguish between the idea for men, and then gradually blurred the concept, so that in the future for men soft Bi further away. During this period, men Goff Jahwa also launched products, but because of the high-end positioning, and very little advertising, consumers basically know very little. Second, led by Nivea and L'Oreal, and promote the development of men's skin care products. 2009 Men's Top Paris L'Oreal skin care products concerned 19.78%