Choose one of the Britvic's Brands

1. Choose one of the Britvic’s brands : What are the core, actual, and augmented product benefits of the brand?

Britvic offers diverse brands like Pepsi, 7up, Tango, Robinsons, Purdeys, Fruit Shoot, J20, Gatorade, Ame, RWhites, Drench, and Penine Spring. But for this instance the chosen brand is the J2O which is a non carbonated beverage. In addition, it is the best selling packaged drink in U.K. pubs and bars. Mostly, it was the company’s major success story which surpass the other drinks.

The three levels of J2O which add more customer value are the core benefit, actual product, and the augmented product.

First is the core benefit which deals with “What is the buyer really buying?”. For the core benefit of J2O, it is the selling of more than the non carbonated water but also selling the packaging itself. J2O is sold with the can or bottle which characterizes enjoyment, entertainment and refreshment, also satisfying the thirsty populance. In addition, the service that consumers seek is their thirst. J2O satisfies the basic level in Maslow’s Hierarchy of needs which is physiological needs.

Second is the actual product. J2O needs to develop product and service features, design and quality level, brand name and packaging. So that the product would be like new to the consumers again and would hesitate to try the innovative product.

Third is the augmented product

2. What are the sources of brand equity for any given Britvic brand?

Britvic brand succeed because they form deep connections with customers. Their Advertisements make their buyers or potential buyers have the knowledge about their product. As what Davidson said, they don’t simply want to retain their market share, they want to increase it and make the consumers know