Coca Cola Strategic Management

QUALITY

Clean, accessible water is essential to the health of communities. It is critical to ecosystems and indispensable for economic prosperity. Water Inside every bottle of Coca-Cola is the story of a company that understands the priceless value of water, respects it as th e most precious of shared global resources and works vigorously to conserve water worldwide.

Quality is the main ingredient in the Company’s beverages, central to the  manufacturing process and necessary for growing the agricultural products the company use.

Unlike most other global companies, Coca-Cola  have a special interest in protecting the local water sources that sustain communities because the communities that host the company’s  bottling plants are also the company’s  consumer base. Coca-Cola sells their products where they make them. If those communities stay strong, the business will stay strong. So in addition to the ecological and ethical imperatives that drive their water stewardship, they also have a vested business interest in preserving and improving local water sources.

Communities and ecosystems need plenty of clean, accessible water to thrive. So does the company’s  business. Coca-Cola’s  bottling plants depend on local water sources. As demand for water increases and stress on water sources intensifies, the communities that host the company’s  facilities—and the local consumers who buy the company’s products—may face serious health and economic challenges, and we may face challenges to our growth.

To mitigate water-related risks to the company’s system and to the communities they serve, they have required every one of their bottling plants to conduct a local source vulnerability assessment. These assessments inventory risks to the water sources supplying their facilities and the surrounding communities. Once the assessments are complete, the company and their bottling partners develop a locally relevant water resource sustainability program detailing specific risk-mitigation actions that they can take to help with preserving the sustainability of local water sources, along deadlines for completing those actions. These programs address water challenges at the watershed level, from hydrological vulnerabilities to local government management. Often, the plans include partnerships and mitigation initiatives with local governments and communities, water agencies and nongovernmental organizations (NGOs). All of their bottling partners are required to be implementing their source water protection plans by the end of 2012, a target they are on track to meet.

The Resources And Capabilities Of The Coca Cola Company

RESOURCES OF COCA COLA

A firm's resources and capabilities include all of the financial, physical, human, and organizational assets used by a firm to develop, manufacture, and deliver products or services to its customers. Financial resources include debt, equity, retained earnings, and so forth. Physical resources include the machines, manufacturing facilities, and buildings firms use in their operations. Human resources include all the experience, knowledge, judgment, risk taking propensity, and wisdom of individuals associated with a firm.