COHESION CASE: SWOT ANALYSIS
MAIN COMPANY: | STRENGTHS | WEAKNESSES | OPPORTUNITIES | THREATS |
ADIDAS
| - Long-term contracts with different sporting events, e.g., NBA
- Being a good Corporate Citizen
- Brand Name & Credibility
| - The Mission statement
- Ineffective Advertisement Method
- Maintenance of Product Design
| - Acquisition of Armani Group
- Expansion of their by-products
- Expansion of their Community Engagement
| - Sensitivity to Price
- Easy subject for imitation
- Sponsored athletes/endorser
|
NIKE | - Effective Advertisement
- Product Quality & Design
- Technologically Advanced & Innovative
| - Continuous Innovation
- Aggressive focus on footwear.
- Lack of transparency
| - Expansion of their by-products
- Nike’s innovation with high-tech products
- Emerging market
| - Sensitivity to Price
- Easy subject for imitation
- Sponsored athletes/endorser
|
UNDER ARMOUR | - The Product itself
- Being a good Corporate Citizen
- Contracts with major American universities
| - Lack of innovativeness
| - Future young generations
- To commit globally
| - Weak start in other countries
|
CALLAWAY GOLF
| - Ability to manufacture top quality golf equipment
| - The Vision statement
| | - The public or target market
|
COHESION CASE: SWOT ANALYSIS
MAIN COMPANY: | STRENGTHS | WEAKNESSES | OPPORTUNITIES | THREATS |
ADIDAS
| - Long-term contracts with different sporting events, e.g., NBA
- Being a good Corporate Citizen
- Brand Name & Credibility
| - The Mission statement
- Ineffective Advertisement Method
- Maintenance of Product Design
| - Acquisition of Armani Group
- Expansion of their by-products
- Expansion of their Community Engagement
| - Sensitivity to Price
- Easy subject for imitation
- Sponsored athletes/endorser
|
NIKE | - Effective Advertisement
- Product Quality & Design
- Technologically Advanced & Innovative
| - Continuous Innovation
- Aggressive focus on footwear.
- Lack of transparency
| - Expansion of their by-products
- Nike’s innovation with high-tech products
- Emerging market
| - Sensitivity to Price
- Easy subject for imitation
- Sponsored athletes/endorser
|
UNDER ARMOUR | - The Product itself
- Being a good Corporate Citizen
- Contracts with major American universities
| - Lack of innovativeness
| - Future young generations
- To commit globally
| - Weak start in other countries
|
CALLAWAY GOLF
| - Ability to manufacture top quality golf equipment
| - The Vision statement
| | - The public or target market
|
