Com 295 - Constructing Effective Business Messages

Constructing Effective Business Messages

Abraham Urias

COM/295

05/09/2016

Dr. Linda Vallejo

Brvo.co is a small project I am currently working on. In this scenario having all the capital I would invest in my own business. Not because it is mine, but because I know there is a lot of potential in this product and in the business.

Brvo.co is in the clothing business with t-shirts for now; the mantra for this t-shirts is “Born to be Brave.” The whole idea behind this project is to empower and inspire others to be brave. The idea is that anyone wearing one of these t-shirts can feel braver and do things people would not normally do.

The idea behind Brvo.co was born when I was the US Marine Corps boot camp a couple of years ago. This was experience has definitely been one of my most significant experiences in my life so far. I went through a lot and I learned a lot as well. I learned that the body is capable of great things and that it is possible to conquer any fear. In the Marine Corps Recruit Depot all the recruits are divided in companies. Every company has a name which is derived from the NATO phonetic alphabet. Every letter has an assigned word, for instance A is Alpha. I was in B Company, Bravo Company; Brvo.co is a short for Bravo Company.

The t-shirts are sold for 10dlls each, an affordable price for such an empowering piece. The idea is to keep prices as low as possible. Low enough to keep the business going and make money to have a more profound impact in society later in the future. And low enough so people can buy the product with no problems. Regular t-shirts in the market are somewhere between 12-20dlls. Having a product as cheap as these t-shirts is seldom seen out there. Having a profit of 100% will show results in the future. It costs five dollars to make each t-shirt.

This product is still under development but I totally believe in it. The ultimate goal of this product is to become a solid a big company so that the message can be shared, which is that we were “Born to be Brave.” This product has the potential to become a solid brand in the market; it only needs one chance to show its potential. This company is also giving a positive message which is what our society and world really need, a positive message. I believe in the product and I believe in the message behind it. We all need to feel brave at some point of our lives to achieve our dreams and goals.

This product was originally designed for young people, but it is not exclusive to only one audience. The t-shirts have modern designs that I doubt people older than 40 years old would wear. The main audience this company