Comparison of Png and Hul Product Line

Link to the video

https://www.youtube.com/watch?v=-IvKxNBIGqU

1. What did you find so intriguing and interesting about the video?

Answer- It is an enlightening video which conveys that the stubbornness for the right cause can make a difference to our life. It shows the dark side of the Indian society. It has a universal appeal. It touches a very sensitive topic of girl education in India. For many young girls going to school continues to be a farfetched dream due to lack of resources and support from families. It clearly shows how a brand can promote itself while creating awareness for a social cause. The locations and the background music add to the appeal of the video.

1. The marketing strategies used in video to engage the customer?

Answer- The ad is created for the Dainik Bhaskar group’s brand awareness which constitutes of various newspapers and websites. The industry is the media and publication industry. The target group is the whole society.  The video uses the tool of emotional marketing to convey its brand tag line of “Zid karo duniya badlo” which translates to the fact that positive stubbornness can bring a change.

Normally it is difficult to target all audiences with a single ad but this ad has used to social cause which have dropped the language and cultural boundaries. It justifies the group’s motive of “Journalism of courage”.

1. How the video marketing is more appropriate for that offering than any other traditional marketing technique?

              Answer- The newspaper and media industry is a huge industry with many national and         regional  players. Most of the regions in the country have a particular regional newspaper which is quite popular there hence to establish a newspaper nationally it take a lot of efforts especially in differentiating the newspaper with other newspapers. It is a very competitive industry and innovations take place quite often. In advertising if printed or audio ads are done then it could not really appeal to the population hence this video which while promoting a social cause has differentiated itself for its tagline of “Journalism of courage”.  It is informative enough even for the uneducated people.