Consumer Behaviour Luxury Bags

Positioning of products is an important aspect to all brands, as it also refers to consumer’s belief about the product value, features and benefits. It is also a comparison against the other available alternatives that are being offered by the competitors. These beliefs tend to be based on consumer’s experience, rather than awareness created by advertising and promotions.

Louis Vuitton

Since the 19th century, products that are being manufactured by Louis Vuitton has not changed, which their luggages are still made by hand. Louis Vuitton manages their products through its stores that are located in the different regions, allowing it to control the quality made and pricing set, and also preventing counterfeit products from entering their distribution channel.

The renowned brand that is known all over the world, has positioned itself in the luxurious goods industry, and has successfully embedded consumer’s mind with a sense of prestige and elegance in their branding.

Till today, Louis Vuitton continuously maintains the standard of their craftsmanship and perfection that guarantees the lasting quality products are categorised as, prices ranging from a few hundred on those canvas wallets to thousands of dollars on leather handbags. They design in a way that it is as elegant as they are innovative and most exquisite products to create products whose unique value is being recognized worldwide.

Gucci

Gucci is one of the world’s leading luxury brands. They have design, produced and distributed high-quality luxury goods including ready to wear, handbags, small leather goods, luggage, shoes, gifts, fragrances and eyewear. They also directly operate stores in major market throughout the world and wholesales products through franchise stores, duty free boutiques and leading department and specialty stores. They continuously focus their strength