Consumer Marketers
Autor: shekeen • October 22, 2012 • Essay • 261 Words (2 Pages) • 1,351 Views
The market consist of consumer, business, global and government market. To make vista growth strongly in the market, the marketing team has market Vista in consumer markets. In this market company selling mass consumer goods and services such as Eye drops, Eye cream, Eye Ointment and tablet for eyes. By choosing this market it requires a clear sense of target customer, what need Vista product will meet and communicating brand positioning forcefully and creatively. Much of brand strength depends on developing a superior product and packaging and backing it with continuous advertising and reliable service. The sales force plays a role in obtaining and maintaining trade distribution. Consumer marketers decide on the features, quality level, distribution coverage and promotion expenditures that will help Vista brand become number one in the market.The market consist of consumer, business, global and government market. To make vista growth strongly in the market, the marketing team has market Vista in consumer markets. In this market company selling mass consumer goods and services such as Eye drops, Eye cream, Eye Ointment and tablet for eyes. By choosing this market it requires a clear sense of target customer, what need Vista product will meet and communicating brand positioning forcefully and creatively. Much of brand strength depends on developing a superior product and packaging and backing it with continuous advertising and reliable service. The sales force plays a role in obtaining and maintaining trade distribution. Consumer marketers decide on the features, quality level, distribution coverage and promotion expenditures that will help Vista brand become number one in the market.
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