Potential Consumer and Market Size - Pearly Tunes

Potential Consumers and Market Size

Pearly Tunes would be entering the high-end toothbrush market segment, with competitors such as SoniCare and Oral-B. There are two distinctive advantages that set Pearly Tunes apart from other electric toothbrushes on the market, its Bluetooth sync-ing technology for music and the specially designed attachment heads for cleaning dental appliances such as braces.

According the United States Census, there are approximately 319,292,904 individuals living in the United States (U.S. Census). Of the approximately 319 million individuals “over four million people wear braces” and of the four million people approxi-mately 25% are adults (Humana, 2014). With the electronic age is full swing, it seems as though everything is compatible with your smart phone, IPad, or computer; why not your toothbrush? It is reported that approximately “78% of the adult population (15-64) are smartphone users” (Business 2012).

To enter the market successfully we will collaborate with dental and orthodontic offices, which would be able to demonstrate and recommend how to use the attach-ment heads properly with wearing braces. There are reportedly 86,170 dental offices and 5,340 Orthodontic offices located in the United States according to the Bureau of Labor and Statistics. We would work with both professions to ensure that our product is being used to its full potential. Having Pearly Tunes accessible in dental offices allows for our product to reach more potential customers then having the product sold on store shelves alone. With increasing awareness in the importance of good oral hygiene, the consumer market for toothbrushes is sure to increase. When adding Bluetooth syncing technology to our toothbrush we are able to expand past the typical toothbrush cus-tomer experience.

Pearly Tunes has been specially designed with the latest in Bluetooth technol-ogy allowing individuals with