Culture Case

Culture is defined as “specific learned norms of a group’s attitudes, values, and beliefs.” (Daniels, Radebaugh, and Sullivan (DRS), 2011, p.795) Merriam-Webster defines diversity as “the condition of having or being composed of differing elements” (Merriam-Webster Inc, 2012) Therefore, cultural diversity is the condition of having or being composed of specific learned norms of a group’s attitude, values, and beliefs. Culture plays a significant role in business. It affects business competition, processes, and expenditures.

Managers that have an understanding of local cultures have an advantage in business competition. Knowledge is the key to success. With a proper understanding, a manager has an ability to develop strategies for dealing with cultural differences and avoid cultural collisions. They have the skills and knowledge to manage the working environment and personnel. With diligent research, a successful manager will have a full understanding of local culture, traditions, customs, religious regulations, and legalities. The hiring of local personnel will also improve the company’s ability to adapt and diversify. This is also offers an advantage to companies through having leaders and personnel who are fully accustomed to the local environment. According to Daniels, Radebaugh, and Sullivan (DRS), “by bringing together people of diverse backgrounds and experience, companies often gain a deeper knowledge about products and services and ways in which to produce and deliver them.” (2011, p.49)

Operational processes are the most affected by cultural differences. Operational processes are the day-to-day actions in a business. Religious and governmental restrictions heavily affect the business operations. According to the video Nightline: Inside the Kingdom: Life in Saudi Arabia, these restrictions include but not limited to gender separation, driving restrictions, social restrictions, and etc. (2011) For an example, the lack woman