Customer Orientation and Preferences

Customer Orientation and Preferences

The average time spent by customers on the shelves having biscuits is 5-6 minutes. Most of the customers as per their needs are already sure that which brand and variety they will be buying for themselves.

All the choices were dependent on many factors like age, economic background ,family needs, lifestyle etc. For eg. -Aged people preferred health biscuits whereas children preferred cream biscuits over everything else.

Here are some of the observations of Customer's preferences and the reasoning behind them.

1. A middle-aged housewife with her two kids -

As per the dressing sense the lady seemed to belong to a middle class family. She stays in Juhu. She had Britannia's Good Day and MarieLite and Cadbury's Oreo in her shopping cart. When inquired about the reason for selecting these variants she told us that Good Day tastes good, Oreo is for children as they are influenced by the advertisements and want to taste it and lastly MarieLite because they are healthy and light to have in morning.

2. A affluent teenager girl -

She had Parle's Hide and Seek in her cart. When asked about the rationale behind the choice we were told that she likes the choco-chips that come while having the biscuits and it was great on Parle's part to have such new sort of product.

3. An old person with his wife -

The customer was a Government Job retiree. They had bought Britannia's NutriChoice and the reasoning was that they both live alone and both suffer from Diabeties. So from the health point of view these biscuits are high in fibres, are digestive and quite famous among the Diabetics.

4. A middle-aged housewife -

Customer seemed