Data Analysics

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Table of Contents

1.        Background        

2.        Strategic plans        

3.        Market information        

3.1        Market share of bubble tea        

3.2        Demand        

4.        Costs and Pricing        

4.1        Costs of production        

4.2        Pricing and Acquisition costs        

4.3        Other costs        

5.        Key Assumptions        

6.        Options        

6.1        Option A: Open three new branches in Singapore        

6.2        Option B: Buy over Koi        

6.3        Option C: Remain status quo        

7.        Uncertainties        

8.        Report analysis        

9.        Sensitivity analysis        

9.1        Market Demand        

9.2        Changes in Market Share in Option A        

9.3        Economic Outlook        

10.        Conclusion        

11.        References        

1. Background

Gong Cha has been established in Singapore since 2010, and is currently one of the most popular Bubble Tea chains, holding 40% of the local market share. For 2014, Gong Cha is considering an expansion to increase its annual profits. However, there are multiple options and risks involved, hence the company is evaluating the expected profits in different options.