Dick Smith in Sydney

Executive Summary

Multichannel approach to increase your profitability is a good way to strengthen any company’s revenue margin. But these companies have to consider all aspect to succeed in the given multichannel business. They should never lost the company value as they grow their business to keep them surviving the changing environment of the industries. Humans are the most important player of any business and they should know how to retain or maintain them as loyal customers.

Human Behaviours are to be considered in all aspect as businesses competing with one another. Anyone who can serve their master well will be rewarded. Thus, company who can please their customers exceptionally will be victorious in their league.

Marketing on the other hand should not be neglected. It is so important to have a good marketing strategy to promote not only bricks and mortars company but clicks and bricks as well. To make use of any kind of publicity to be well known to the public. No product would be good enough to sell if there is no one who even knew that the product existed.

TABLE OF CONTENTS

Effective Online Sales Presence for an established physical store Pages 3 – 5

A Brief overview or an actual Clicks and Bricks Company – Dick Smith Page 6

Analysis, Results and Recommendation for an effective Online Presence Pages 7 – 10

References Page 11

EFFECTIVE ONLINE SALES PRESENCE FOR AN ESTABLISHED PHYSICAL RETAILER

Internet is widely use in the current generation. WI fi spots are faster and more affordable. Smartphones, tablets and laptops are so common that most people has it whether generation x or y or even the more senior ones and not to mention the young ones that uses it as a mode of education in their schools.

Humans respond to change in their environment. It is driven by what they see, feel, touch, taste and smell. In our modern world, we are highly enthused by the virtual world of internet. A parallel dimensions that extend human activities beyond normal ways. Somewhere that can be done even in our homes like researching rather than going to a library or shopping online and having your goods delivered to your doorstep which cannot be done several years ago. It triggers the idea to be more curious about internet and several studies and surveys were conducted. In fact, survey was done to look into the normal