Diversity Analysis

Factual Description:

In our group project we choose Huawei, a Chinese company as our target. Firstly I am going to introduce the company briefly although most of you may have already be familiar with it.

Huawei is the only Chinese company earning more revenue abroad than in China. And in 2012, Huawei surpassed Ericsson , at that time the world leader in telecommunications and networks in terms of sales revenue and net profit, and this trend continued in 2014 when Huawei reached an all-time high sales revenue of $46.5 billion and net profits of $4.49 billion.

In our case, we focus on the development of Huawei these years in Europe, especially in Northeast Europe, which is basically a new-emerging market in Huawei’s development layout. As we all know, any enterprise may need to make some adaptations and changes when it enters a new market, especially a multinational market. So when entering a new country or a new market, due to the differences of cultural awareness, there is going to produce some new organizational and management problems that enterprises have never encountered. And this is the point that this case is going to dig into.

In order to identify the problems deeper, we selected Sweden as a representative country in northeast Europe ,and then made an interview with a Chinese manager and a foreign employee from the project department.

According to the interview, the results show that there exist some misunderstandings between the manager and employees. The leaders are not satisfied with the local staffs’ attitude towards working, the managers may find the employees are not working really hard, and under this condition they will easily get angry with their staffs, especially when the work are not done well. On the other side, the employee describes his boss as an aggressive workaholic to us, he even uses the word mean and greedy on one of his bosses.

Another phenomenon we observed is the declining group cohesion, on the manager side, he proposed a high turnover rate in his group, and the employee mentioned the same thing. The employee also told us that his colleagues prefer to speak Chinese in office, when they tell jokes or something funny is also in Chinese, which made him feel like an outsider in workplace.

According to the two problems we found, one is the declining group cohesion and another one is the poor attitudes employees behave at work, we try to find the reasons behind.