Dunkin Donuts Entry Mode

Case Analysis      

Please read the case of Dunkin Donuts and answer the following question in written format (also prepare the answers to other questions for tutorial discussion):

• Which entry method(s) will provide the most successful entry into France? Why?

1. I think one of the method will provide successful entry into France is franchising. However, the franchising did not mean to provide the similar one as Starbucks, instead, Dunkin Donuts should provide coffee as a preferred low price option as McDonald’s do. The reason is that France is a maturing countries with a long history of coffee and is the birthplace of espresso and cappuccino. Coffee is part of life and there is keen competition. But McDonald’s has gain revenue in such high competitive market. That means Dunkin Donuts can take a market share in such way. Dunkin Donut has a high recognition all over the world and French is a country for visitors, it can beneficial from it. Therefore, with the convenience place and reasonable price, along with great supply as well as products selected for French people, Dunkin Donut can meet with success.

1. Another one of the method is strategic alliance.  As Dunkin Donuts has achieved success in US market by the supermarket channel-o-market option, it can do the similar thing in France. Carrefour and Aldi are main competitors in French supermarket, if Dunkin Donut can have strategic alliance with one of them, it can sell donuts in supermarket that can expand French market. One thing needed attention is that Dunkin Donuts should make the products meet French people’s need, they should improve their products and maybe change some of the menu before entry the market.