Entreprenuer Assigment

1) Introduction

Today economic scenario, the use of sophisticated information technology (IT) are very much needed for the smooths operation on Currier and logistic operation for faster, efficient and to improve company revenue. Further more in order to manage the currier and logistic operation with more efficient, faster and costs saving are the main reason to meet the customer demand and satisfaction.

MAR Technologies Sdn Bhd was incorporated with the Vision to be the prime supplier of Currier & logistic management software in malaysia.

Our Prime target customer is the for small and medium industries, those industries must prepare to compete each others locally and with the international company. In order for them to compete in the market, we would like to propose to them to make full use of the information technology. The information technology will make the operation more systematic and automated with no error. The exchange of information among the staff are fast and accurate.

Tracking and tracing all information can be done so simple and save much time. Reporting system is very much easy and every staff in the organization will received the same report at the same time.

The most importance factor to be consider is that to automate the daily operation, all the process can be simplified , this mean the revenue of the company can be collected faster, accurate and reliable.

2) MARKET ANALYSIS

In Malaysia, development on software for Currier and logistics management are very limited. Most of the software development companies concentrate on high end software which is very expensive and not affordable by most all small and medium company. More over the small and medium company do not see this as a need for information technology to improve and reduce their operation cost.

Gradually now all the company knows the importance of information technology can help the industries to compete in the market. The implementation of information technology was proven and become the most importance tools to achieve their company goals, but they still don’t effort to buy the software which is very expensive.

Customer of Currier and logistic company now is very demanding on their services, some of customer selected only for company which have the systematic information technology online and refuse to accept company which are still carryout operation by manually.

Mar Technology Sdn Bhd takes the step to help the small and medium industry to fulfill their needs and take the opportunity to expend the business.

3) MARKET COMPETITION

a) The most challenging task that we will face is to make our product the cheapest in

the market