Assigment About Amazon Crm

Assigment about Amazon CRM

By well structured CRM Amazon can increase their very efficient and effective way.

• The website acquiring and retaining they customers by providing convenient and personalized online shopping process. The main targets in amazon to deliver good quality goods with an opportunity to exchange it as well as website provides cash delivery to satisfy their clients as the products delivering to the customers in really short time so that customer can feel delight and loyalty of the company. Also, Amazon is leader in new deals on everything, promotions and discounts which they always send to their customers via email as well to satisfy customers’ needs and interest as well as by emerging technologies and different verity of services. The summary is that this company already build strong brand name and trust behind it.

• Moreover, the Amazon using several strateges as faithful trade and services, using automated to re-engage customers or customer relationship procurement for customer retention.

• For Amazon is really important to increase the CLV so that consumer intelligence research partners estimate that Amazon owners spend approx. 1233 dollars per year buying stuff from Amazon compared to 790 per year for other customers. So that Amazon pays close attention to CLV.  

• Amazon is leading company for proving services in all ways in digital marketing (ex. 2017 acquires supermarket chain Whole Foods Market). Company as well provides recovery facility to the customers in the regular intervals. Furthermore, they quickly identify fake and focus on real ones.

• Company always try to show and provide profits to the clients, so that they feel it and so the CLV is higher as well.