Ethical Issues in Business

Ethical Issues in Business

As Ethics become more and more in the media everyday they also become more and more a tool. Companies that act ethically can look to find the errors in other companies and try and use these too their advantage. I work in the marketing department of a large printer manufacture, and have been spending a great deal of my time recently researching and investigating ads and claims that another company has been making. These are the normal steps we take before we call in the lawyers and have them halt the company for making anymore. Something however, we can advertise to our customers and potential customers that they are lying to them and are trying to trick them into buying things that they should not be.

By doing this we hope to steel market share from them and increase the demand for our product. (McConnel 490) By using this as a competitive tool we believe we may even be able to run this company out of the market all together and inflate to fill the void they will have left. The printer market is very saturated and it is very hard to grow without taking market share from another company. (McConnel 585) Also this will help use to improve our company image and be seen as a friend to the people and an ethical company to do business with. If we are successful the demand for our products may increase and we will be able to increase our revenues.

Although this may sound very aggressive, we are being held in check by the legal department of our company. They are very conservative and will not allow us to make any moves without have solid evidence of wrong doing. This is a good example of how you can increase demand for your product, without increase demand for the entire market.

Chapter 3 Web Based Question 2

This website gives a good insight into what types of goods and services are going to be needed in the future of these three countries. It also gives a good example of the life expectancy of many of these nations. This can be used to determine the demand for diapers and retirement villages.

For the year of 2000, I would think Mexico would have the highest increase in the demand for diapers. Due to the large number of births the demand for diapers would increase and ship outwards. Hopefully suppliers would step in and try to meet the demand (McConnel 47) so that they would not have to pay the high price due to a lack of supply. The United States on the other hand would have the most need for retirement villages;