Executive Summary

Executive Summary

Manns products (India) is a company owned by the Mr. Bhavsar and family and is in the business of bidi manufacturing and marketing enterprise for the last twenty years.

Nirdosh is unique non tobacco smoking device, developed by this company in 1982. This marketing plan is designed to promote Nirdosh and the basic objectives are listed below:

• Identifying and reaching out to the target segment for “Nirdosh”

• Increase the sales volume steadily year after year

• Building a brand value for the product

• Extensive marketing campaign

• Establish a steady market network

Situation Analysis(1/2)

• Customers

Nirdosh primarily targets the regular smokers who want to quit smoking.

Nirdosh is made by purely from herbs having some medicinal effect which can be a remedial solution for ailments like cold, cough, fever, asthma, insomnia etc. Hence it can be useful to anyone.

• Competitors

As it is a unique product in non tobacco smoking segment it does not have any direct competitor as of now.

• Company

Maans Products(India) is a family owned business having a work force of 30-40 employees. Mainly all the operations are manual and having machines and equipments worth Rs.10000. Additionally it also has a storage area and a shop in Ahmedabad. It has a sales revenue of worth about Rs.5 lakhs from sales of Nirdosh in the year 1989.

• Context

There are nearly 25 million cigarette smokers consuming 8.76