Export Teabad to Poland or Taiwan

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Statement and Confirmation of Own Work

STUDENT DECLARATION

I can confirm the following details:

School:                         University of Bolton-HCMC Banking University.

Course/ Programme:         BSc (Hons) Business Management.

Module:                         BAM6003 Global Marketing.

Assignment number:        One of one (100% of final mark).

Assignment title:                Exporting of Bitter Melon Tea (Teabag) to Taiwan & Poland.

Student number:                 1412347.

Marking tutor:                 Dr. David Ratcliffe.

Number of words:           5367.        

 
I confirm that this is my own work and that I have not plagiarised any part of it. I have also noted the assessment criteria and pass mark for assignments.

Due Date:                                   May 16th 2015.

Student Signature:                        

Submitted Date:                       May 10th 2015.

TABLE OF CONTENTS

I. INTRODUCTION        

II. PESTLE ANALYSIS        

1.        PESTLE analysis in Taiwan        

a.        Political        

b.        Economic        

c.        Social        

d.        Technology        

e.        Legal        

f.        Environment        

2.        PESTLE analysis in Poland        

a.        Political        

b.        Economic        

c.        Social        

d.        Technology        

e.        Legal        

f.        Environment        

III. MARKETING MIX        

1.        Marketing Mix in Taiwan        

a.        Product        

b.        Price        

c.        Place        

d.        Promotion        

2.        Marketing Mix in Poland