Facebook Case

1.0 Introduction

In this 21st century, the advancement of technology has emerged tremendously. Investment in technology and innovation is frequently seen as a key to the success of an enterprise (Worthington 2006, p.8). Companies see the potential of technological breakthroughs in their businesses by using the internet which has developed over the years. Internet has brought a transformation in the way how information travels. It changes the lifestyle of people from all walks of life. Internet is commonly used to share information and communicate. According to the founding father of the internet, Tim Berners-Lee (2009), ‘the web does not just connect machines, it connects people’. Millions of people around the world use social networking sites to interact with each other despite having different customs and cultures. The growing popularity of social websites such as Facebook demonstrates how the internet is changing. Almost all of the people who connect to the internet have a Facebook account. With the development of Facebook growing rapidly, many companies have shifted their focus and attention from company websites to Facebook which has a tremendous impact on Internet users.

Facebook, the mere mention of it sounds significantly familiar to millions of people. It is next to impossible to not know about Facebook in today’s world. Moreover, it seems like most of the people, if not all, could not live without it. So, what exactly is Facebook? As we all know, Facebook is one of the largest websites in the world. This social networking site which has over 600 million users worldwide was co-founded by Mark Zuckerberg, a sophomore from Harvard University on February 4, 2004 (Wikipedia, 2011). Facebook was initially available within the campus itself, but later expanded and became available across the nation. Due to the phenomenal growth of Facebook over the years, Mark Zuckerberg has become the youngest billionaire in