Feasibility Study of Setting up a Budget Airline in Hong Kong

Feasibility study of setting up a budget airline in Hong Kong

(Success factors of setting up a budget airline in Hong Kong)

Prepared for

Final year project

Coventry University & SCOPE,

City University of Hong Kong

Presented by

Steven

52657161

February 13, 2012

Table of Contents

1. Introduction…………………………………………...P.1

2. Background/ Problem Statement…………………..P.1- 3

3. Literature Review…………………………………P.3 - 6

4. Aim………………………………..…………………..P.6

5. Objectives…………………………………………..P.6 -7

6. Research method……………………………………….P.7

6.1 Questionnaire………………………………………P.7

6.2 Observation………………………………………...P.7

7. Project Plan…………………………………………..P.7-8

8. References……………………………………………...P.9

1. Introduction:

Budget airlines have become a trend in aviation industry over a few decades all over the world, however, as a Asian cosmopolitan city- Hong Kong hasn’t have one yet, therefore a research need to be set up to explore on its feasibility. This project proposal aims to assist to accomplish a research by developing a plan beforehand. Firstly, the background of budget airlines and problem statement would be stated out, then a literature review would be carried out in order to find out its research value, after that, the research aim and objectives could be set up as a research goal, last but not least, research method and project plan could be discussed on how, where and when to carry out this research.

2. Background/ problem statement:

Before