Foldrite Furniture Company: Planning to Meet a Surge in Demand

The concept of ‘Rurban’ marketing is derived by connecting Rural and Urban

together. In simple words, bridging the gap between rural and urban market by

screening the opportunities of rural environment to the urban corporates is

known as Rurban marketing.

On the other hand, FMCG refers to the consumer goods required for daily use.

Consequently, the rural markets have been witnessing intense competition in

almost all the consumer goods.

The reason behind this is the saturation of urban market, as we know urban

market is more complex and having lots of competitions. Moreover, about

68.8% population of India lives in rural area which shows it has huge potential

and the population of buyer is more which is the foremost opportunity for every

marketer to capture the share of market.

Therefore, to talk about the scope of rurban marketing in rural India, is more

and we will discuss it further:

1. Increasing infrastructure: As we know, government of India is taking

initiatives and investing more in rural areas, the rate of infrastructure is

increasing and is developing day by day.

2. Increasing Income: The people of rural area are not dependent on their

seasonal income which they earn from agriculture. They are also

involving in the infrastructure projects of government which is changing

their standard of living.

3. Unmet needs/ low penetration: