Bsrm Group of Companies :strategic Planning for Increasing Demand

BSRM Group of Companies :Strategic Planning for Increasing Demand

“The major ongoing projects like ‘Padma Bridge’, ‘Dhaka-Chittagong Access Control Highway’ and the major upcoming projects like ‘Dhaka Elevated Expressway’ and the ‘Deep Sea Port’ would be requiring a vast quantity of quality construction materials. Thus, we can hope that the demand of MS rod will continue to grow at an increasing rate. “

--- Alihussain  Akber ali FCA, Chairman, BSRM STEELS LIMITED

On April 27, Mr. Aameir Alihussain, Managing Director of  BSRM Steel Limited sat in his office in Chittagong thinking where to company take the company  next? In Moring ,he was busy in contacting with several persons to take the information for the next meeting. Mr. Aameir put down the phone and jolted down several talking points on his legal pad for the next meeting.

BSRM Steels Limited had to take some important decision to take the current opportunity for the steel demand in the market. In 2015, the company had a growth rate of nearly 10.61%. in BSRM Steels Limited and a 8.48% increase in the BSRM Re-rolling Industries Limited compared to 2014.He had strong determination to increase the growth rate.

On the way he took Mr. Mohammed Reazul Kabir FCA CFO & Head of Finance & Accounts for the taking better decision. Before the meeting they discussed about the note points,

The Company

BSRM is one of the largest group of companies engaged in steel manufacturing in Bangladesh for the last 66 years.  

Bangladesh Steel Re-Rolling Mills Limited (BSRMLTD) is the oldest steel re-rolling mill in Bangladesh. More than 60 years ago they started  journey with four manual rolling mills. It was the first steel mill in Bangladesh (the then East Pakistan). Now Bangladesh Steel Re-Rolling Mills Limited (BSRMLTD) is the biggest merchant steel re-rolling mill in Bangladesh. This mill is capable of producing high quality Reinforcing Steel and steel sections such as Channels and Angle. BSRM Ltd has increased its capacity from 1,20,000 M. Ton to 4,50,000 M. Ton per year and started its commercial operation from December 9, 2015.BSRM  LTD has significant investment in the equity of BSRM Steels Limited and BSRM Steel Mills Limited. Presently, Bangladesh Steel Re-Rolling Mills Limited is holding 31.19% shares of BSRM Steels Limited and 44.97% shares of BSRM Steel Mills Limited. Its first trading of shares took place in DSE on April 27, 2015.

BSRM Steels Limited a major concern of the BSRM Group of companies has been established in 2002 to cater the country's growing steel needs. It began its commercial production in April 1, 2008.

…………………………………………………………………………………………………

The product portfolio of BSRM Steels Limited comprises Xtreme-500W, D-Bar Grade-60, D-Bar GR300, D-Bar Grade-75 and Miss Rolls etc. The Company’s flagship product ‘Xtreme- 500W’ contributed 93.7% of the revenue (Stand-alone) while its new product line D-Bar Grade-B420DWR generated 4.0% and rest 2.3% revenue was contributed by other products. Present Installed Capacity is 700,000 MT and capacity utilization in year 2015 was 99.5% (weighted average)