Walmart Strategic Plan

Wal-Mart’s Strategic Plan

Presented By

Samantha Akkad, Tina Chelune, Christina Coppola,

Serina Lacey and Amanda Sentelle

BMGT495-7380

University of Maryland; University College

Professor Christian Berger

November 22, 2011

Table of Contents

Company Background 3

Vision & Mission Statement 3

Industry Analysis 4

Competitive Analysis 5

Financial Analysis 6

SWOT & QSPM Analysis 6

Strategy Recommendation 7

Action Plan 9

Conclusion 10

Appendix One- External Factor Evaluation Matrix for Walmart 11

Appendix Two- Internal Factor Evaluation Matrix for Walmart 12

Appendix Three- Walmart’s Competitive Profile Matrix (CPM) 13

Appendix Four- Financial Ratios 2010 Fiscal Year 14

Appendix Five- Walmart SWOT Matrix 15

Appendix Six- Porter Five Forces Model 16

Appendix Seven-Action Plan 17

References 18

Company Background

Wal-Mart was founded in 1962 by Sam Walton with the first store opening in Rogers, Arkansas. Incorporated on October 31, 1969 and became publicly traded in 1972. What Sam Walton set out to accomplish when opening the first Wal-Mart store in 1962 was to save people money and to help them live better. Wal-Mart serves customers more than 200 million times per week at over 9,800 retail outlets located in 28 countries (Walmart, 2011). Retail outlets offer a wide variety of products, with stores having over 30 departments of general merchandise and full service grocery outlets. This has made Wal-Mart a leader in the general merchandise industry as well as a top competitor in the grocery industry.

Vision & Mission Statement

The mission statement of Wal-Mart reflects the purpose that Sam Walton set out to accomplish in 1962. Wal-Mart’s mission statement is simple and straight