Food Ads : Kids Murderer

FOOD ADVERTISING:

A KID MURDERER

Presented to

Elana Cooperberg

John Molson School of Business

Prepared by

LETTER OF TRANSMITTAL

DATE: March 30th, 2012

TO: Elana Cooperberg, John Molson School of Business

FROM: Leonard Joachim Stern

SUBJECT: RELATIONS BETWEEN FOOD ADVERTISING ON TV AND CHILDREN OBESITY.

This is the formal report requested this semester of 2012, about the relations between the food advertising in modern countries and children obesity.

Although TV advertising and other forms of food advertising are obviously strongly linked to the hike of obesity among children in these last years, the affiliations are still very hard to establish. Perhaps because food industry and his majors are among the most powerful institution in this world.

I am very thankful to my communication class who helped me understands how to put a business format report together.

I am also grateful to the people who responded to my survey, their responses were of great importance to create material for this report.

Please, contact Mr. Leonard Stern if you have any recommendations to do on this report.

TABLE OF CONTENTS

LETTER OF TRANSMITTAL …………………………………………………………………………………………………… 2

EXECUTIVE SUMMARY ……………………………………………………………………………………………………………… 4

INTRODUCTION …………………………………………………………………………………………………………………………… 5

RESULTS OF THE STUDY ………………………………………………………………………………………………………