Fundamentals of Marketing - Marketing Strategy Development

It is imperative to understand and know your customers desires and needs in defining segmentation and before starting a marketing strategy. This information is an important aspect in recognizing the best results in finding a niche in marketing where profitability can be unlocked. A value proposition that is established creates a difference between you the competition and allows you to acquire client loyalty which builds longevity and success for your business.

Marketing Strategy Development

“Segmentation divides a market for goods or services into distinct subdivisions. It takes a vague undistinguished group of consumers and uncovers those who have similar needs, those who make purchases or use products or services in the same” (http://www.marketsegmentation.com/what_is_segmentation.html).

Segmentation has to be established before being used in different bases in selling bullet proof body armor. It is imperative to expose the segment of the product. The way to do this is targeting key buyers that need your service or product. This helps reduce unnecessary effort, time and using a productive use of resources to get the best results. You must understand that the best selection for your specific segment and is included in the marketing mix is product, price, place and promotion. This establishes a profile specifically for the best buying targets.

After the marketing mix has been defined, we must determine how to reach our targets in today’s mobile and internet marketplace for fast purchasing and delivery of products. The ability to show and include the information acquired from the market research must be demonstrated by the U.S. Armor Station to ensure delivery to the segment that was targeted before the competition.

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