Market Entry Strategy Development Exercise

MARKET ENTRY STRATEGY DEVELOPMENT EXERCISE________________________________________

Group Name: aFASHIONate

The target country or region for the market is:

Bulacan is the target province for our product.

The short-term goal for my market-entry strategy is:

1. To be able to provide customers a convenient way of wearing comfortable shoes, clothes and accessories without sacrificing style.

2. To provide customers an affordable but stylish fashion to wear.

3. To penetrate into the industry and be well-known.

4. To have a 10% market share.

5. To introduce a new innovation of shoes.

The long-term goal for my market-entry strategy:

1. To operate in a national level in 2015.

2. To be well-known in the industry and be lined up with the biggest style trend setters.

3. To be the one to dictate style trends in the market in 2020.

4. To have an income of Ρ2 MILLION with an annual rate of 5%.

Target Market:

Who is your target market? Why?

1. My target market are all those falls from the list below:

• Age: teenagers, adults

• Gender: male, female

• Education: elementary, high school, college, university

• Income: low, medium, high

• Lifestyle: conservative, exciting, trendy, economical, adventurer

• Social class: lower, middle, upper

• Activities and interests: sports, physical fitness, shopping,

What is the average yearly income of someone in your target market?

Filipino families earned 206 thousand pesos yearly, on the average, according to the 2009 Family Income and Expenditure Survey (FIES). Families in the bottom 30 percent income group, which may be considered as poor families, had much smaller yearly earnings at an average of 62 thousand pesos. In comparison, families in the upper 70 percent income group earned an average of 268 thousand pesos a year. On a monthly basis, the reported average income of the families in the bottom 30 percent income group was 5,200 pesos in 2009 while it was 22,300 pesos in