Global Marketing Management

Assignment on

Global Marketing

Management

(GMM)

Submitted To:

Submitted By:

Date of submission

Executive summery

This report has been made on the organization named S.E.H Kelley which is well recognized for Men’s wearing clothes. Now it tries to expend of its business to other countries as well.

The comparison between two global markets like Germany & England and its opportunities have been elaborated here and forecasted the problems as well. The cultural dissimilarities, the weakness & strength of the market situations have also been negotiated here & The Ansoff matrix is also been shown to brief to market development process.

1. Table of Contents

1. Introduction        1

2. International market selection        1

2.1 Selected country Germany        1

2.2 SWOT (Strength and weakness) for German Market Opportunity        1

2.2.1 Strength        1

2.2.2 Weakness        1

2.3 Germany and British cultural comparison        2

2.4 UK target market description for S.E.H Kelley        2

2.4.1 Product        2

2.4.2 Price        2

2.4.3 Color        2

2.5 German target market        3

2.5.1 Geography        3

2.5.2 Demography        3

2.5.3 Ansoff Matrix        4

2.6 Recommendation for the best market        4

3. Positioning        5

3.1 Definition of Positioning        5

3.2 How to globally positioning for S.E.H. Kelly        5

3.3 How to positioning in UK market for S.E.H. Kelly        5

3.4 Comparing with another global brands with S.E.H. Kelly        6

4. Market entry Modes        7

4.1 Description of different entry method        7

4.2.1 Direct exporting        8

4.2.2 Franchising        8

4.3 The best entry modes for S.E.H. Kelly        9

5. Next steps and reflections for S.E.H. KELLY        9