International Marketing Management - Globalization and Product Market Development
Autor: seyi4talk • December 26, 2012 • Case Study • 339 Words (2 Pages) • 1,746 Views
POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT
ASSIGNMENT TITTLE:
GLOBALIZATION AND PRODUCT MARKET DEVELOPMENT
(International Marketing Management)
Assignment
Submitted to: Mr Shoaib Hassan
By: Matthew Olugbenga Bolade
1232
CONTENTS
INTRODUCTION......................................................................................................................................3
GLOBALIZATION.....................................................................................................................................4
ADVANTAGE AND DISADVANTAGE OF GLOBALIZATION........................................................................4
ADVANTAGES.............................................................................................................................4
DISADVANTAGES.......................................................................................................................5
EFFECTS OF GLOBALIZATION..................................................................................................................6
DFFICULTIES/PROBLEMS FACED BY CHUPA CHUPS...............................................................................7
DOMESTIC MARKET SUCCESS................................................................................................................7
FOREIGN ENTRY MODE..........................................................................................................................8
TANGIBLE...................................................................................................................................8
INTANGIBLE...............................................................................................................................8
SUCCESS IN DIFFERENT MARKET...........................................................................................................9
CONCLUSION........................................................................................................................................11
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