Global Neurological Services Marketing Plan

Abstract

Global Neurological Services (GNS) marketing plan will illustrate how our consultants will provide assessment of patients that cannot be matched by any other neurological group. GNS targeting and positioning throughout the world will assure immediate success. Our use of state of art technology will allow us to communicate, diagnose clearly, and integrate into any medical center globally. GNS will illustrate the importance of being available by way of internet twenty-four hours a day, but have the resources that will provide neurological consultants to any medical center for complicated cases that require more than online communication. Long-term relationships can be forged by uniting your neurological resources to one group. Having a relationship with one neurological service will allow medical centers access twenty-four hours a day 365 days a year to affordable neurological services. Leaving medical centers globally without worrying about recruiting and paying neurological groups to provide state of the art medical services, and allowing hospitals to save money. Promoting GNS will be achieved by a marketing group, and the worldwide success from individual hospitals sending our success stories globally. However, like many new business, we will be focus on marketing our business in China. China's sheer number in population, improvement in healthcare, and technological advances as a country make them a perfect place to start.

Segmentation, targeting, and positioning.

Healthcare is an industry that is enjoyed by mostly everyone in the U.S.. The United States have invested time and money to improve healthcare, with the intent to make it the most efficient and technologically advanced. Forty years ago hospitals were established as local community hospitals and there only responsibility was to provide healthcare to all who needed it. Improvements in technology have forged new hospitals, and the day of only local community hospitals have changed. Healthcare corporations have now appeared, and they have challenged those local community hospitals to be more efficient through technology. Healthcare was no longer just taking care of patients, but now we were in the business of healthcare. Hospital success was based on how they invested into technology, and implemented that new technology through their healthcare system. With large improvements in the U.S. healthcare system because of advances in technology, now they are ready for the next step.

China is quickly becoming a very industrialized nation, and their healthcare system has lagged behind. China has already identified the need of improving their healthcare system, and realizing they need to invest into technology carefully, and not just throw money at failed attempts in technology(Hew, 2006). Finding adequate healthcare for the population