Service Marketing

The Marketing department would be responsible for: Marketing Research

This means when an organisation collects data by doing a

questionnaire, and also they do presentations to tell everyone what

new ideas they have come up with to make money. Customer care and

services This means that the marketing department deals with any

customer complaints and problems that they have. Sales promotion and

advertising This means that they are responsible for making sure that

all the sale promotions are out so that customers can see them, and

also they are responsible for making sure that advertisements are done

for the organisation and their products or services. These are the

main responsibilities that the Marketing department has. In order to

fulfill them, the marketing department would need to work closely with

the finance, purchasing, production and transport departments. This is

because if there is a breakdown anywhere in the line, whereby the

marketing department has less materials than they need then the other

departments are there to correct the breakdown. Nearly all the

information that the marketing department uses is all the computer

databases; this information would be for example price lists, customer

details and retail outlets. They would put the information on computer

so