Golden Gate Creamery Incorporated

Golden Gate Creamery Inc.

I. INTRODUCTION

Golden Gate Creamery Inc. started as a distributor of food products that eventually went into manufacturing and marketing of ice cream. They introduced two ice cream brands in the Filipino market namely, The American Dream and Pistahan. The third brand is up for launch and is still in planning process.

The author of this case study aims to help the company to come up with a good plan and proposal for the said product with the gathered information from the company.

History of Ice cream

The origins of ice cream can be traced back to at least the 4th century B.C. Early references include the Roman emperor Nero (A.D. 37-68) who ordered ice to be brought from the mountains and combined with fruit toppings, and King Tang (A.D. 618-97) of Shang, China who had a method of creating ice and milk concoctions. Ice cream was likely brought from China back to Europe. Over time, recipes for ices, sherbets, and milk ices evolved and served in the fashionable Italian and French royal courts.

the dessert was imported to the United States, it was served by several famous Americans. George Washington and Thomas Jefferson served it to their guests. In 1700, Governor Bladen of Maryland was recorded as having served it to his guests. In 1774, a London caterer named Philip Lenzi announced in a New York newspaper that he would be offering for sale various confections, including ice cream. Dolly Madison served it in 1812.

First Ice Cream Parlor in America - Origins of English Name

The first ice cream parlor in America opened in New York City in 1776. American colonists were the first to use the term "ice cream". The name came from the phrase "iced cream" that was similar to "iced tea". The name was later abbreviated to "ice cream" the name we know today.

Ingredients of Ice cream

Ice cream has the following composition:

• Greater than 10% milkfat by legal definition, and usually between 10% and as high as 16% fat in some premium ice creams

• 9 to 12% milk solids-not-fat: this component, also known as the serum solids, contains the proteins (caseins and whey proteins) and carbohydrates (lactose) found in milk

• 12 to 16% sweeteners: usually a combination of sucrose and glucose-based corn syrup sweeteners

• 0.2 to 0.5% stabilizers and emulsifiers

• 55% to 64% water which comes from the milk or other ingredients

These percentages are by weight, either in the mix or in the frozen ice