Government Legislation

Political: Some government legislation can also be a major threat to investors in the fashion industry. Intervention by the government can come with it rules which are very costly to adhere to and also competition from unexpected quarters, for example, from multi-national fashion companies due to liberalization of the market (Leibowitz pp.22). greater public accountability

Economic: Currently the economic outlook is very uncertain people do not have the spare cash to spend on luxury items such as clothing and food luxuries.

social:Women wants to feel more special and unique in a word increasingly globalized and standarized

technological: a new or newly accessible source of raw materials such as fabric or thread or a newly green source of raw materials like sustainable natural fabric fiber. Relying on e-commerce to sell its products online can help grow its geographical market area to cover the entire globe hence higher sales. Other online tools, such as social media sites, have also benefited a number of retailers by expanding their online presence, particularly via popular social networking sites, including Facebook and Twitter. These social tools not only allow retailers

stream up-to-date information about products, as well as promotions and up-and-coming offers, but also cost a fraction of the price of print and television (TV) advertisements.

Ecological:The fashion industry is ever growing, and there is an increasing number of stakeholders in the industry willing to invest fashion.Political: Some government legislation can also be a major threat to investors in the fashion industry. Intervention by the government can come with it rules which are very costly to adhere to and also competition from unexpected quarters, for example, from multi-national fashion companies due to liberalization of the market (Leibowitz pp.22). greater public accountability

Economic: