Heineken’s Advertising Activities

For advertising activities

In Vietnam, the Heineken’s advertising activities are not aggressive compared with other countries in the world, but in every occurrence Heineken is always impressive with Vietnam’s customer. Heineken is not only advertise products with the clip funny, unique, eye-catching and sympathy from consumers, but also became a sponsor for sports (especially tennis), music show and cinema - the field serving the needs of entertainment, relaxation of everybody. In Vietnam, since 1998, Heineken has sponsored the Heineken Challenger tennis tournament - an annual tournament to help Vietnam's top players have the chance to play against with famous tennis players of the world, brought to the Vietnam’s audience the matches the peak, simultaneously creating a favorite this sport movement. However, the deeper reason that Heineken became a sponsor is not only the athletes know more about Heineken through this activity but also audience.

In addition, Heineken also associated with contemporary music events in the world. Heineken in Vietnam, through passion for top quality, investment in all the distribution system and the communication program attractive, they have confirmed the position of premium beer brands of the world . Since 2003, Heineken began sponsoring the contest "Finding DJB Music" - an exciting contest, the youth and music experts enthusiastic response.

The public relations, advertising for Heineken brand was really impressed with the event "Heineken Countdown” (2011). The event attracted 500,000 attendees, along with the presence of many famous artists and stage monumental. That event was honored with the Gold Award for Best Event category of “Promotion Marketing Awards of Asia 2011”.

Finally, Heineken always perform well the task of waste water treatment and energy-saving awareness is one of the core elements for made the success of Heineken beer in Vietnam.