History of Perodua

History of perodua

Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993. In Malaysia Perodua is second automobile manufacturer which after Proton. It is a joint venture company between Malaysian and Japanese. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co, (Asia Pacific) Pte Ltd 2.8% (Corporate Information n.d).

Perodua does not contend with Proton for the similar market niche because Perodua mostly produce small-compact cars. Since end of 2009, Perodua has sold some 1.67 million units of vehicle of a variety of models. Perodua also sell overseas their cars to UK, Singapore, Brunei, Fiji, Nepal and Sri Lanka.

about the togetherness which should be there among all departments so that the product will be delivered to the customer in the desired time. This process will be an incomplete process if there are disagreements between departments, which will result in a delay of not delivering the product to the customer on time

Marketing Intermediaries is also known as the middle man. The mediating is usually done by a company in order to distribute or promote goods to the customer (Pride.et.al, 2007). The sales Manager stated that Giga Shipping Company transports all the Perodua Products worldwide. There is also a trailer company which provides trailer service to transport products around Malaysia (Personal Development Leadership, n.d).

Besides marketing intermediaries, mediating can also be financially. As an example, EON bank, RHB Bank, Islam Bank act as a mediator in order to promote Perodua’s cars. These companies provide a loan system so that the customers could have a minimum payment monthly and enjoy the same benefits of a comfortable car.