Honda Case Study Hbr

1

MSc MSOR/BAC

IB94U0 Strategy Analysis

Group Assessment: Honda Motor Company

GROUP 2:

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1055046

1055933

1060033

1056607

10558182

Table of Contents

1. Problem Situation .............................................................................................................. 3

1.1. Focus of the study ................................................................................................................ 3

1.2. History of Honda Motor Company ...................................................................................... 3

2. Cases Comparison.............................................................................................................. 4

2.1. Start-up stage ....................................................................................................................... 4

2.2. Growth stage ........................................................................................................................ 5

2.3. Entry to the U.S.................................................................................................................... 5

3. Strategic Concepts ............................................................................................................. 6

4. The Role of a General Manager ....................................................................................... 7

5. Conclusion .......................................................................................................................... 9

References..................................................................................................................................... 103

1. Problem Situation

1.1. Focus of the study

The case at hand is the establishment of the Honda Motor Company (HMC) in the

motorcycle industry with a particular focus on its entry into the U.S. market. The time period,

which is covered in the study, spans from the 1940s to the 1960s.

The sequence of events,