Honda Malaysia Case Study

Built upon innovation and dreams, Honda Motor Company Ltd. being a Japan public multinational corporation is well known as a manufacturer of cars and motorcycles. Honda was established on 24 September 1948 and the respected founder is Soichiro Honda, borned in 1906 in Hamamatsu, Shizuoka Prefecture of Japan. Mr Soichiro’s father owned a blacksmith's shop and earned living repairing bicycles as an avocation. In his youth days, Soichiro Honda was apprenticed to a car repair shop in Tokyo. In 1923, the Japanese government made the decision to invest in mechanized mass transit. Taking the opportunity, of this relatively flourishing period, Soichiro Honda embarked on a number of his own creation projects, showing an exceptional and extraordinary gift in technical innovation. By the year 1948, he began to produce motorcycles and stand firm as the president of Honda Motor Company. The company then took root in becoming a global success as Japan's economy took its first bold move towards distension in the late 1948.

The Honda brand had always been the world's largest motorcycle manufacturer since year 1959, and also recognized as the world's largest manufacturer of internal combustion engines measured by volume, with production of more than 14 million internal combustion engines every year. In 2001, Honda had surpassed Nissan in becoming the second-largest Japanese automobile manufacturer. Honda also went beyond Chrysler as the fourth largest automobile manufacturer in the United States. As of 15 November 2000, the birth of Honda Malysia Sdn. Bhd was witnessed due to a partnership between Honda Motor Company Ltd. of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad. Honda Malaysia is a company dedicated in offering the "Highest Customer Satisfaction in Malaysia". By 2010, Honda holds the seventh place in ranking of largest automobile manufacturer in the world.

Honda is a very successful company excelling in the automobile industry. Honda can improve their strengths and fight weaknesses in order to compete with competitors of the market and new entrants. They maintain their creativity and specialize their product designs, technologies, features, and network or even keep up with customers services. In addition, the company can also earn above the average returns as customers are not that sensitive to the price when they are loyal to the company’s brand. The Honda Motor chain alongside with it’s strong brand image in the market is able to produce different product, each with its own uniqueness and can create huge demands for its products causing the increase in its sales of the entire value chain.

With this well known image, the Honda company can distinguish itself from all of its competitors. For instance, Honda manufactures hybrid cars which are environmental and fuel efficient, whereby the vehicles doesn’t emit much carbon dioxide as they are built using environmental