Hotel Marketing Strategy

Hotel Marketing strategy

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The hospitality industry is a competitive marketplace for which traditional advertising streams, such as television, newspapers and billboards have become increasingly insufficient. Additionally, when you run an independent small hotel or restaurant, you don’t have access to the enormous marketing budgets on which the international and national chains rely. A creative, more personal marketing plan may serve you best.

More than that:-

4Directions will focus on:-

Host an Event

Our marketing plan will include hosting an event which will attract the Customer of the whole state. We will enlist the participation of a local celebrity to increase your exposure and send out press releases to the media.

Reward Loyalty

We will count on about one-third of our business to come from repeat customers. So as to know our best clients by name and recognize them when they visit. We will design a marketing program aimed at loyal customers, providing incentives for them to refer you to their friends and family. We will offer discounts to your patrons who refer others to the restaurant. We will give a free night’s stay to a repeat customer who also books a room for guests. We will develop the creative strategies to show your appreciation and reward loyalty.

Increase Your Online Presence

Few small businesses operate successfully without utilizing social networking, blogs and websites to promote their businesses. We will develop a presence online with a clear, attractive website, a social media presence with exciting entries and an informative blog to capture and retain interest in both our repeat customers and potential clients. We will utilize the writing skills of your staff and encourage them to create blog posts about our eating and overnight options. We will hold a contest for customers to win a free meal or overnight stay for the most creative article and post a picture of the winner alongside the article on your blog. We will market our blog as a place for visitors to gain insight with tips about the area in which we are located.