Hottie Hawg's Smokin' Bbq Embraces Its Future

SWOT Analysis

Strengths

• Hottie Hawg has a partnership with NASCAR

• The restaurant has excellent food

• They have a differentiated brand

• This company has a list of creative owners

• Hottie Hawg has excellent marketing strategies

• No traditional storefront infrastructure

• This company has low infrastructure costs

• The restaurants are mobile

• Hottie Hawg has a unique delivery method (the 18 squeeler)

• They have little brand competition

• The restaurants have great service flexibility

• The company has proprietary recipes

• Hottie Hawg has great community support and interests

• This company has a professional marketing image

• They have a successful licensing agreement with friends in Denver, Colorado

Weaknesses

• Hottie Hawg has a significant lack of cash flow

• Leadership is spread out between two companies

• The loss of a founder means all lies on Vaughn

• They have high travel costs for events outside of Atlanta

• Licensing decisions reduce the opportunity of a franchise income

• They have limited distribution capabilities

• Expanding the company is very expensive

• The company has a non-centralized staff

• They have a lack of business credit

• Hottie Hawg BBQ restaurant has a limited menu

• The use of ACT funds to finance Hottie Hawg's BBQ operations pierces the corporate veil.

• They have a limited catering experience for potential customers

• Some restaurants may not be considered family-friendly by some customers

• There is no kitchen or commissary to support operations in Denver, Colorado

Opportunities

• There is a Aramark/Pepsi Center advancement

• NASCAR is a potential growth partner

• Their