How Globalization and Technology Changes Have Impacted the Corporation

Apple Inc.

Assess how globalization and technology changes have impacted the corporation you researched.

Apple is such a successful company and is on Forbes World’s Biggest Public Companies list coming in at number 15. (Forbes, 2015) Due to their excellent work on globalizing the company they are able to have a market cap of over $483 billion. Apple offers retail store locations in 16 different countries as well as online stores with access from 126 countries. They offer over 35 system languages and over 55 different layouts with provision for diacritic marks on characters and appropriate character options for Chinese and Japanese. Apple also offers VoiceOver, which translates screens in more than 35 languages, and Voice Control that understands over 20 languages. (Apple) These amazing technologies have greatly improved Apples overall image and revenue. By expanding and offering their products and services in different countries they are creating millions of jobs which stimulate the economy. They have formed a global brand to connecting people all over the world. Globalization and technology has impacted Apple dramatically. Steve Jobs began this prestigious company in his garage where he soon became rich and famous. Jobs once said, “Things don’t have to change the world to be important,” (Jobs, Steve) but little did he know he was selling himself short. Your business doesn’t have to change the world, but if it changes lives, then it’s important.

Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

If Apple utilizes the industrial organization model and the resource-based model there is an excellent chance they would see an increase in revenues. The industrial organization model offers a 5 step plan which includes: The External Environment, An Attractive Industry, Strategy Formulation, Assets and Skills, Strategy Implementation, and Superior Return to help businesses reach their maximum goals. (Himanshu) The resource-bases model is a collection of unique resources and capabilities that provide the basis for each businesses strategy. (Mistry, 2013) Apple has many strengths with their main one being quality marketing and advertising capabilities, which increase brand awareness and creates a stronger demand for their products. (Chauhan, 2015) The public’s awareness of Apple products allows Apple to spend less money on advertising and achieve greater returns than its competitors. In 2014, Forbes named Apple the most valuable brand in the world. (Forbes) The more that Apple knows about their competitors in the industry the better they can assess the overall market. By continuously creating mobile innovations, compatible apps, and quality products, they will always have loyal customers.

Assess how the