Potential Impacts of Globalization on Nestle
Autor: antoni • November 30, 2011 • Case Study • 2,763 Words (12 Pages) • 2,580 Views
Mode Title: International Business
Module Code: BC23001S Level: 2
Academic Year: 2010/11 Semester: One
Module Leader: Greg O'Shea
Name: LEE YIH TYNG
ARU ID: 1070247
KBU ID: A1045
Table of Content
Font Page 1
Table of Content 2
Introduction to MNC 3
Globalization
Why Nestle is MNC? 4
Introduction to NESTLE 5-6
Actual impact of Globalization to NESTLE
• Political Analysis
• Economic Analysis
• Social Analysis
• Technology Analysis
• Legal Analysis
• Environmental Analysis
Strategy
7
7
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8
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9
10-11
Potential Impacts of Globalization on NESTLE 12
SWOT Analysis
Conclusion
References
Introduction to MNC (Multinational Corporate)
MNC (Multinational corporate) known started from 17th century which traces origin from Dutch East India Company. And this corporate structure more widely functioned in 21th century.
According to Stuart Wall; SonalMinocha and Bronwen Rees (2010) MNC (Multinational corporate) is a company that has headquarters in one country but has operations in other country. MNC had defined by Dunning (1993) MNC are engages in FDI (Foreign Direct Investment) and owns or controls value-adding activities in more than one country. Typically the multinational would not just own value-adding activities, but might buy resources and create goods or services in a variety of countries. Multinational Corporate in 2007 an estimated 79000 multinational corporate, collectively controlled a total of around 800000 foreign affiliates, employed almost 82million people worldwide and accounted for sales revenue of over $31 trillion, some 11% of
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