How Should Trip Hawkins Organize the Functions of the Teams in Finland, India, Spain and California to Move Into the Social Network Gaming World?

1. How should Trip Hawkins organize the functions of the teams in Finland, India, Spain and California to move into the social network gaming world?

In the conclusion of this case, Hawkins thinks of several possible solutions to undertake the social gaming industry. I personally believe that designating a group of employees from each location to form tracks of social gaming teams is the best option. According to Trip Hawkins, his staff in Barcelona, Spain is the “energetic, young, passionate and creative” team. Considering this, his best approach would be to base the lead social gaming division in this location. These young adults are skilled in creative development can ultimately equate to making them the lead team for this project. Hawkins should consider having all the other offices work within their areas of expertise and generate teams that can work remotely or virtually with the Barcelona office. The collaboration from the teams in all locations (around the world), would allow for innovative and diverse ideas to surface. This collaboration will allow for a more holistic approach, because it incorporates what each market really wants by gathering the feedback and input of 4 different countries. Having management’s full involvement throughout the project would be ideal for employee morale. Rather than recruiting volunteers, the management team should choose those with the capacity to kick off the project, this “chosen” team will have to meet the demands and expectations of Hawkins, but considering the culture of the company this will be a motivator for those spearheading the assignment.