Hundlin Restaurant Marketing Plan

Hundlin Restaurant Marketing Plan

Student’s Name

Institutions and Affiliation

Table of Contents

Executive summary        1

Company and Product Description        2

Market and situation Analysis        3

Introduction        3

Economic Environment        3

Sociocultural Environment        4

Technological Environment        5

Political Environment        5

Legal and Regulatory Environment        6

Competitive Environments        6

SWOT Analysis        6

        Strengths        7

        Opportunities        7

        Threats        8

Market Segmentation and Customer Analysis        8

Market Segmentation        8

Target Market/ Segment Characteristics        8

Market Research Findings        9

Objectives and Goals        9

Mission Statement        10

Strategies and Tactics        10

Pricing Strategy        10

Product Strategies        11

Place Strategies        11

Promotion Strategies        12

Executive summary

Hundin Restaurant is a family owned restaurant and famous for the production of fast foods such as Hamburger, Pitas and chips and fish products since it was launch in January 2014.Given the new product of chips and fish launched in various premises makes it unique and attract a large number of customers locally and abroad. It is the restaurant which is known to be producing and providing the best chips and fish in the city centers across USA. The company is glad to be providing the traditional and high-quality international dishes while embracing the reputation of various stakeholders beit from political, social or economic aspect.

        The analysis of the competitors is done so as to determine the competitive edge that they can have over Hundin Restaurant. Besides, the SWOT analysis is done so as to let the company know more about the market and its environment. Besides, various marketing mix and strategies were also adopted in the entire marketing plan to act as a driver to help the restaurant meet the marketing objective and mission.

        The current target population is the youths living in the city centers across USA states. The company will provide efficient services to them and offer a glass of wine as an offer and penetration strategy to attract more customers. The main changes which the company plans to bring with this plan include a provision of high-quality fish and chips, provide low-calorie products and meals which improve customers’ loyalty. Through the implementation of this strategy, the restaurant management is sure that the sales will increase by 20%.