Hyper-Competition in E-Retail: Flipkart.Com

Hyper-competition in e-retail: Flipkart.com

Introduction-

• It’s an online retailing store
• Leading e-commerce competitor
• The company is providing to at least 12 product categories.
• Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in the year 2007.
• Started with 4 lacs rupees investment.
• Till 2014, employee strength was 15000
• Subsidies are “we read”, “Mime 360” etc.
• The objective of the company is “Entirely hassle free shopping experience with best prices in India”.

Issues-

• Lowly experience of Indian’s with the online shopping websites
• Deprived customer services
• Delayed shipping

Strategies for Triumph are-

• Account reputation-

• Increasing the shipping speed.
• Working upon Returns or cancellation
• Positive/ negative feedback concerns

• Allow to build the databank of customers
• Provide prospects for positive rating

Marketing Strategies are-

• Strong word of mouth advertising.
• Customer satisfaction is the top most priority for Flipkart
• Search engine optimization and online ads were the tools explicitly used by the company to increase the competition in the online market.
• Use of social media
• Extreme and strong customer experience.

SWOT Analysis

Strengths are-

• Recognized brand
• Company possessed distribution network
• Good SCM
• Tactical acquisitions
• Rapid turn-around time
• Advertising and promotions
• Own warehousing activities

Weaknesses are-

• New entrants
• Online payment issues faced by customers
• No control on small orders
• Financier driven organization
• Shipping cost for lesser value orders
• Capital intensive

Opportunities are-

• Increasing usage of mobile apps
• Growth in global market
• Increasing demand of e-retailers
• Growth of m-commerce
• Mounting usage of internet
• Company owned e-publishing

Threats are-

• Increased price war
• High delivery cost involvement in remote areas deliveries
• Uncertain online transactions
• Capturing by alternative markets
• New entrants such as amazon, alibaba
• Economic recessions

Submitted by- Group 8

Members are- Sandeep Chauhan, Kanishk Kapoor, Manan Sharma, Aryan Bhardwaj, Abhishek Kushwaha.