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Ikea’s Global Marketing Analysis

Autor:   •  March 15, 2015  •  Essay  •  4,602 Words (19 Pages)  •  1,325 Views

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de montfort university

city univeRsity of hong kong

Part-Time

BA (Hons) Business Administration and Management

Cohort: January 2014

Module Title:   International Marketing[pic 1]

(Module code: BAMG 2103)

Assignment Topic/ Title:   IKEA’s Global Marketing Analysis

[pic 2]

Name of Instructor:                 DR. KENNETH K. KWONG

[pic 3]

Name of Student:         CHEUK YIN TONG TAMMY        (DMU Student No.P13014xxx)

CHOW FUNG KUEN HEIDI          (DMU Student No.P13014125)

                        LEE KAI WING CALVIS         (DMU Student No.P13014xxx)

                        LI SING HUNG MAXIM             (DMU Student No.P13014278)

LOK HIU CHEONG                 (DMU Student No.P13014281)

                        TSANG Yuyu                           (DMU Student No.P13014xxx)

                        WONG WAI LAM                 (DMU Student No.P13014415)[pic 4]

Group No.:                                                4[pic 5]

Date of Submission:                        1 July 2014[pic 6]

TABLE OF CONTENT

SECTION 1 : Introduction of Globalization ……………………………………………        3

SECTION 2 : The Firm Global Market Environment (Maxim & Yuyu)……..………        4

2.1 Political factors……………………………………………............……………        4

2.2 Economic factors………………………………………….……………………        4

2.3 Social & cultural factors………………………………………………………..        5

2.4 Technological factors…………………………………………………………..        6

SECTION 3 : Global Opportunities & Challenges (Tammy)…………………………..        7

3.1 Global opportunities…………………………………………….………………        7

3.2 Global challenges…………………………………..………………...................        8

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