Impact of Advertising on Consumer Purchase Behavior

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LONDON, CONSUMER PRODUCTS

A Research Project

Impact of Advertising on Consumer Purchase Behavior

6/21/2015

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Table of Contents

Introduction        2

Learning outcome1: Understanding how to formulate a research specification        3

Task 1.1: A possible researchers and record project are formulating on Impact of advertising

on consumer purchase behaviour        3

Task 1.2: The factors those help in researchers project projects selection        4

Task 1.3: A critical review on the key reference        5

Task 1.4: The researchers project specification        6

Task 1.5: An appropriate plan and procedures for agreed with the researchers specification        7

Feedback of task: 1        8

Learning  outcome 2: Implementing  agreed procedures and  specification on the researchers

project        9

Task 2.1: Matching the researchers question with the available resources        9

Task 2.2: According to the proposed investigation process undertaking the researchers project

11

Task 2.3: Collecting and recording data on the relevant researchers project        12

Feedback task: 2        13

Learning outcome 3: Evaluate the researchers project outcome        14

Task 3.1: Using appropriate research evaluation technique        14

Task  3.2:  Analysing  and  interpreting  the  results  of data  in term of original researchers

specification        15

Task 3.3: recommendation and justifying further consideration        17

Recommendation:        17

Feedback of task 3        17

Task 4: presenting the outcomes of the research to an audience by Using an agreed format and

appropriate media.        18