Indie Clothing Inc

EXECUTIVE SUMMARY

Overview

Indie Clothing Inc., is an upscale women's clothing boutique that will open in July 2013. Indie Clothing’s selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. Indie Clothing is a woman-owned business currently organized as Sole Proprietorship.

Clothing for stylish women

Indie Clothing will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women. Indie will feature different varieties of collection that the customers can choose from. The Indie customers are women who are fashion conscious and trendsetters. She enjoys the boutique fashions and wants a place where she can go to get services that meet her lifestyle.

Unique & innovative

Indie will provide services such as alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style Concierges who are trained within the image industry will be available to customers on a daily basis. Indie’s innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly unique boutique.

Getting the word out

Indie Clothing will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists. Additionally, Indie will meet our customers where they are, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.

B. VISION

Indie Clothing Inc.’s vision is to be the best clothing company in the Philippines. This involves exceeding the satisfaction of our customers in a superior